The latest addition to the platform has taken Google by storm. As per reports, the features would force Google to strategize its search options to take a new turn. TikTok has proven to be a threat in the social media industry. It is gearing up to take on Google Search by enhancing its search functions. So, for more information, refer to the latest article and read ahead. I am sure you would be eager to know about this update. I also hope the article will help you get much clarity about the new features.
TikTok New Search Features
TikTok is testing a new feature that helps to enhance the popular video app platform. The new feature is exciting and highlights the keywords in the comment section and links as search results for the term. The search function in TikTok allows the user to discover content and trends. But now, the enhanced features would take the search capability to new heights. The test feature has shown that TikTok is not only bringing in the new feature to compete with other social media platforms but also with Google. The test is being conducted among fewer users, with a handful selected for the test. As of now, TikTok is not ready to officially share anything about the new feature. Also, read What is Butter Boards Trend on TikTok & Is the Viral Trend Healthy?
Changes in Google’s Strategy
The new search feature of the app would make it more popular among GenZ and pose a more significant threat even to Google. Google has even vouched for the same. According to the Senior Vice-President of Google, the young generation is looking for more immersive and unique ways to search for anything. Hence, they are turning to platforms like Instagram and TikTok. 40% of the users who belong to the younger crowd are turning to other social media platforms for visual content. Hence, the new update on TikTok has forced Google to change its strategy and reintroduce features that are more compatible with the young generation. Also, read What is the ‘Anything But a Backpack Day’ Trend on TikTok [2022 Updated]
Wrapping Up
When TikTok is looking to position itself as a search engine. So it must ensure that the results it surfaces are high-quality and good. Google also has to keep at par with its features to suit the preferences of the younger crowd and meet their demands. We can only wait and see how the features work and are accepted by Gen Z.
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