Snapchat is one such platform that is most famous among Gen Z. This generation’s day seems incomplete without sending and maintaining snap streaks. And to keep these users engaged and not let things get boring, Snapchat keeps updating its features from time to time. And after every update, it is my usual drill to write about it and let you all know what you are getting under this update. So without any further ado, let’s start discussing what is Snapchat January Update all about. And what are all the things you will get under it?

What is Snapchat January Update 2023?

Snapchat January update is nothing but the addition of new features to your Snapchat as per the ongoing festive season. So what are all you can expect to have this festive season? Obviously, try on Lenses for Online Shopping, recaps or wraps, filters, and a few new features. And to tell you all, you are getting everything I mentioned. So now you know what you can expect to have under this update. And after all this, it is time to talk about them in detail. So let’s begin with the discussion of these features one by one. Also, read Was Snapchat on Shark Tank? Find Out Here!

Recent Snapchat January Update 2023

For the ongoing Festive season, Snapchat has introduced many interesting features, and the best of all is the Gifting feature. If you want to know about this feature along with other features under this update, then read what follows further in this article.

Snapchat Introduces 3 New Features For Snapchat+

Under this, you are getting features like customization of the app, Chat wallpaper, and Gifting. But keep in mind these features are available for Snapchat+ users. Under customization features, you will get to customize your app features like a camera capture button, app icons, and many more things. You can either choose to color or can change your button shape to any emoji you like. Other features include chat wallpapers and Gifting. Chat Wallpapers will add colorful backgrounds to your individual chats. It is something that you find in many messaging apps like Whatsapp, Messenger, etc. And now you are getting it on Snapchat as well. And with Gifting, you can actually gift someone a Snapchat+ subscription for a year, worth rupees $39.99. If you are wondering what you should gift your friend on New year, then you can buy him a Snapchat+ subscription. Also, read How to Tell If Someone Added You Back on Snapchat With 5 Easy Ways!

Snapchat Announces Paid Add Ons for AR Lenses

The use of Snapchat’s AR Lenses is on the rise for shopping, and it was claimed by Snapchat at their annual Lens Fest event (held on Dec. 6, 2022) that “more than 250 million Snapchatters engaging with AR shopping Lenses since January 2021.” (It is actually huge) And this is the reason why Snapchat has decided to launch paid add-ons for AR lenses. Snapchat is even working with its innovative AR creators and developers to expand its AR ecosystem even more. Also, in the near future, you will be getting AR Spectacles, as Snapchat is actively working on it. Also, read How to Get Verified on Snapchat in 2023: Expert’s Tips

Personalized Snapchat Year End Stories

Snapchat has recently launched personalized Year End Stories for its users. The Snapchat Year end story is nothing but Snapchat wrapped or Snapchat Recap for 2022, in which you will get to see the best of your Snaps in a video form highlighting various aspects of last year. You can find your Year-end story at the top of your Memories section. If you haven’t checked it yet, go and check if it is there now! Also, read 8 Easy Steps to Change Your Snapchat Cameo and Become a Virtual Superstar

Snapchat Introduces Global Digital Fashion Collection

For the ongoing holiday season, Snapchat has a partnership with H&M to bring its users a digital fashion collection powered by Snap Camera. You can try three available AR Try-On Lenses via H&M’s mobile app or by using Snapchat to try these clothing. With these lenses, you can try two outfits and one accessory of your choice. And its matching physical collection will be available online for sale from December 8. Apart from clothing try on’s, you are also getting a makeup try-on for this year. For the year 2023, Snapchat has teamed up with Allure to create Lenses that will make it possible for anyone from anywhere to try the Best of Beauty products using this lens. And here is what Rajni Jacques, Snapchat’s Global Head of Fashion and Beauty, has to say about Allure’s Try on Lense, “From illuminating blushes to brilliant lip colors, Snapchat’s augmented reality Lenses make shopping for new beauty personal, accessible, and fun. We’re thrilled to collaborate with Allure to bring the Best of Beauty to Snapchatters everywhere.” Also, read 6 Simple Steps to Find People Near You on Snapchat

Wrapping Up

With this, I come to the end of this blog, and I hope now you know what is Snapchat January Update all about and what are all features you will find in this update. So guys, check it out today. Try all the Try on lenses, gift your friend a Snapchat+ subscription, and enjoy watching your Year End Stories. So that’s it for today, guys. Take care! And keep visiting our website, Path of Ex, for more such updates related to Social media, Gaming, and Technology. Bye! Bye!


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