One of the primary reasons organizations are moving towards online businesses is the potential to be able to communicate with clients seamlessly on digital platforms. 

Salesforce Commerce Cloud

To succeed in the eCommerce business and stay sustainable, it is now more essential than ever for businesses to use today’s modern e-commerce platforms.  Here comes the role of salesforce commerce cloud services. When it comes to selecting the correct platform for eCommerce, the Salesforce Commerce Cloud is the best available platform in today’s digital retail market. Due to this reason, the adoption rate of Salesforce B2C and B2B Commerce is at its peak. What makes business owners confused is which solution can count regarding Salesforce Commerce Cloud can be counted for all the eCommerce requirements?  However, you don’t have to worry now, as here we will be explaining both platforms to make you understand the difference between these two valuable platforms. It will guide you to make the right choice that meets all your eCommerce requirements.

Salesforce B2B Commerce

Salesforce commerce is a cloud-based solution for B2B eCommerce. It allows businesses to make efficient online purchases via an exclusively designed eCommerce platform.  The B2B segment, however, has fewer customers who often purchase more products that ultimately define its value.  Moreover, the salesforce B2B commerce cloud provides B2B customers with a similar experience as B2C customers.  They also provide their client easy access to the online platform to enable them to buy products and ensure their business’s smooth and effective sailing.

Salesforce B2C Commerce

B2C Commerce Cloud is an incredible cloud-based eCommerce solution that provides marketing, content, customer service, merchandising, productivity, promotion, and artificial intelligence. The benefit of this helpful platform is that it has the potential to manage various requests at a single time.  The platform allows the retailers to function on the digital experience of their consumers and try to make it more customized and relevant to them. Additionally, it works for business and technical users to provide unique customer services. You are site dashes even if it is under load and helps maintain scalability with the closest server available when required. Servers of salesforce B2C commerce cloud are located worldwide and are so powerful. It ensures that the online stores run effectively even at the busiest time.

Differences between eCommerce Solutions for Salesforce B2B and B2C

There are so many salesforce development companies that prefer either of the two models for their customers. However, some remain safe and go for a system that covers the valuable elements of both.  Let us now look at the differences between the Cloud’s platforms. It will help you gain a better understanding of these eCommerce platforms.

Business Requirements Based On Client’s Profile and Market Size

What differentiates Salesforce B2B eCommerce solutions from B2C eCommerce solutions is that both meet business requirements by targeting different consumer bases and even choosing vendors to fulfill their goals simultaneously.  Salesforce’s eCommerce solutions for B2B and B2C differ in vendor type, business requirements, and potential audience.  For instance, tools for B2C Salesforce Commerce can prove to be a perfect choice for brand manufacturers, online retailers, and even direct merchants who want to sell their products to clients directly. However, B2B Salesforce Commerce Cloud may suit the packaged goods manufacturers the best.

Different Platform Needs

B2B platforms need a scalable platform that is required to be provided with unique and excellent features like test-to-production migration, order management systems, user permissions, to name a few.  Thus, it utilizes efficient tools to assist you in managing complex mechanisms effectively like management of orders, contract pricing, etc.  Suppose you compare it to the B2C model. In that case, there is a need for a stable platform that requires an extensive database so that work can be optimized for consumers and provide them with fantastic shopping opportunities.  Thus, services regarding Salesforce Deployment has tools like Einstein AI. It helps in better customization, security, performance, and user management.  Each model has its own different set of customers, and thus they are required to meet their distinct requirements with excellent efficacy.

Multi-channel Support

When we are talking about providing multi-channel support to the customers, the Salesforce B2C Commerce cloud platform enables you to coordinate with third parties separately in the areas like ratings and reviews, tax processing, email services, and payment processors. On the other hand, the Salesforce B2B Commerce cloud platform has the functionality to integrate with third-party stores. 

Payment Method

B2C eCommerce platforms need a quick and easy process of payment for consumers. Thus, Salesforce’s B2C Commerce solution provides instant payment options like automated clearing transactions, orders, subscriptions, credit/debit card processing, etc. On the other hand, a B2B marketplace that comprises numerous user accounts needs various payment options.  It even includes other options such as compliance budgeting, to name a few. Due to this reason, Salesforce B2B Commerce offers multiple payment methods like orders and credit cards.  In simpler words, both the types of platforms differ in their components and types. Both offer great solutions for different business needs, be it shopping or customer service.

Similarities between eCommerce Solutions for Salesforce B2B and B2C

Although there are many differences between the two given cloud solution platforms, one main thing binds both of the platform systems together. Their similarity lies in focusing on the satisfaction of the customers.  Thus, by keeping the target audience in focus, Salesforce consulting companies should adopt a sales process that helps incorporate the best commerce cloud solutions.  Both types of cloud solutions need a distinct and well-defined process for the effective sales process and lead generation that enhance relations of business and customers. Both businesses need a broad appeal to their potential audience via their superior level of customer service. Both B2B and B2C need an effective strategy for marketing and building trust to potential clients to win their loyalty.  Top implementation partners of Salesforce Commerce Cloud offer all the features of these platforms and provide solutions by ensuring correct training to the consumers and employees.


The Internet has occupied our lives so much that the only option we are left with is entering a digital-first economy.  The main reason for the businesses shifting towards online companies is accessible communication with the clients and the target audience on the digital platform.  Moreover, e-commerce businesses have mastered generating their monopoly in the digital market.

Author Bio

Saurabh Sharma is a Digital Marketing Executive at Arka Softwares, a leading mobile app & web development company. He has 2 years of experience in the Information Technology industry. He spends his time reading about new trends in Digital Marketing and the latest app development technologies.


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